[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.amateto.cz\/cookies-aneb-reklamy-na-miru\/#Article","mainEntityOfPage":"https:\/\/www.amateto.cz\/cookies-aneb-reklamy-na-miru\/","headline":"Cookies aneb reklamy na m\u00edru","name":"Cookies aneb reklamy na m\u00edru","description":"\u010casto lid\u00e9 nech\u00e1pou to, pro\u010d kdy\u017e si prohl\u00ed\u017e\u00ed n\u011bjak\u00fd produkt na internetu se jim pot\u00e9 zobrazuj\u00ed podobn\u00e9 nab\u00eddky na v\u0161ech jin\u00fdch internetov\u00fdch str\u00e1nk\u00e1ch. V lidech…","datePublished":"2022-05-06","dateModified":"2023-04-25","author":{"@type":"Person","@id":"https:\/\/www.amateto.cz\/author\/#Person","name":"","url":"https:\/\/www.amateto.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/04053961f5a3d2af1f56d865c7fc774bb6a80b9754b2f4c57fa4f8cefa253bd4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/04053961f5a3d2af1f56d865c7fc774bb6a80b9754b2f4c57fa4f8cefa253bd4?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"amateto.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.amateto.cz\/wp-content\/uploads\/Notebook%20a%20mobil_10_8.jpg","url":"https:\/\/www.amateto.cz\/wp-content\/uploads\/Notebook%20a%20mobil_10_8.jpg","height":0,"width":0},"url":"https:\/\/www.amateto.cz\/cookies-aneb-reklamy-na-miru\/","about":["IT"],"wordCount":383,"articleBody":"\u010casto lid\u00e9 nech\u00e1pou to, pro\u010d kdy\u017e si prohl\u00ed\u017e\u00ed n\u011bjak\u00fd produkt na internetu se jim pot\u00e9 zobrazuj\u00ed podobn\u00e9 nab\u00eddky na v\u0161ech jin\u00fdch internetov\u00fdch str\u00e1nk\u00e1ch. V lidech pot\u00e9 vznikaj\u00ed paranoie, \u017ee je pravd\u011bpodobn\u011b jejich elektronick\u00e9 za\u0159\u00edzen\u00ed odposlouch\u00e1vaj\u00ed. Ov\u0161em tahle strategie m\u00e1 mnohem jednodu\u0161\u0161\u00ed princip a nemus\u00edme se b\u00e1t,\u00a0\u017ee by n\u00e1s n\u011bkdo v uvozovk\u00e1ch \u0161pehoval. V\u0161echno, co se v t\u00e9to spojitosti d\u011bje, je spojeno s jednoduchou v\u011bc\u00ed a tou je marketing. Takzvan\u00e9 cookies, kter\u00e9 tohle zp\u016fsobuj\u00ed, jsou odv\u011btv\u00edm marketingu, kter\u00e9mu pom\u00e1haj\u00ed l\u00e9pe fungovat. Spole\u010dn\u011b si te\u010f poj\u010fme vysv\u011btlit to, jak vlastn\u011b takov\u00e9 cookies funguj\u00ed.\u00a0Jak si m\u016f\u017eete jednodu\u0161e v\u0161imnout, kdy\u017e nav\u0161t\u00edv\u00edte jak\u00fdkoliv internetov\u00fd port\u00e1l, kter\u00fd nab\u00edz\u00ed n\u011bjak\u00e9 slu\u017eby \u010di produkty v\u017edy na za\u010d\u00e1tku mus\u00edte potvrdit vstup na str\u00e1nku t\u00edmto vstupem potvrzujete i takzvan\u00e9 cookies. V tomto p\u0159\u00edpad\u011b se nejedn\u00e1 o doslovn\u00fd p\u0159eklad z angli\u010dtiny v podob\u011b su\u0161enek, ale o marketingov\u00fd zp\u016fsob, jak zbo\u017e\u00ed nab\u00edzet lidem podle jejich p\u0159edstav. Funguje to naprosto jednodu\u0161e. Pokud se d\u00edv\u00e1te nap\u0159\u00edklad na n\u011bjak\u00fd produkt, budeme se bavit nap\u0159\u00edklad o kolech, tak se v\u00e1m pot\u00e9 budou v\u0161ude jinde zobrazovat kola, nebo n\u011bco s nimi spole\u010dn\u00e9ho. Tohle m\u016f\u017ee nap\u0159\u00edklad nastat i v p\u0159\u00edpad\u011b, kdy za\u010dnete pou\u017e\u00edvat hlasov\u00e9 vyhled\u00e1v\u00e1n\u00ed. Kdy zm\u00edn\u00edte n\u011bjak\u00e9 slovo v\u00edckr\u00e1t a pot\u00e9 se v\u00e1m bude zmi\u0148ovat.\u00a0Ot\u00e1zkou \u010dasto tak\u00e9 b\u00fdv\u00e1 to, pro\u010d kdy\u017e vyhled\u00e1v\u00e1te n\u011bco na sv\u00e9m mobiln\u00edm telefonu, tak se v\u00e1m to pot\u00e9 zobrazuje nap\u0159\u00edklad i na va\u0161em notebooku. Op\u011bt je to naprosto jednoduch\u00fd princip. Jednou z variant je nap\u0159\u00edklad to, \u017ee jste na obou za\u0159\u00edzen\u00edch p\u0159ipojen\u00e9 na stejn\u00e9 internetov\u00e9 s\u00edti, proto jsou tyto s\u00edt\u011b a za\u0159\u00edzen\u00ed propojen\u00e9. Dal\u0161\u00ed variantou je potom to, \u017ee m\u00e1te na obou za\u0159\u00edzen\u00edch p\u0159ihl\u00e1\u0161en stejn\u00fd Google \u00fa\u010det a pot\u00e9 to funguje na stejn\u00fd princip, vyhled\u00e1v\u00e1n\u00ed m\u00e1te op\u011bt propojen\u00e9.\u00a0                                                                                                                                                                                                                                                                                                                                                                                                "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Cookies aneb reklamy na m\u00edru","item":"https:\/\/www.amateto.cz\/cookies-aneb-reklamy-na-miru\/#breadcrumbitem"}]}]