[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.amateto.cz\/mohou-byt-pr-clanky-skodlive\/#Article","mainEntityOfPage":"https:\/\/www.amateto.cz\/mohou-byt-pr-clanky-skodlive\/","headline":"Mohou b\u00fdt PR \u010dl\u00e1nky \u0161kodliv\u00e9?","name":"Mohou b\u00fdt PR \u010dl\u00e1nky \u0161kodliv\u00e9?","description":"Nen\u00ed pochyb o tom, \u017ee ka\u017ed\u00e1 firma chce p\u0159edev\u0161\u00edm vyd\u011blat pen\u00edze. A k tomu pou\u017e\u00edv\u00e1 nejr\u016fzn\u011bj\u0161\u00ed metody propagace, kter\u00e9 maj\u00ed p\u0159il\u00e1kat nov\u00e9 z\u00e1kazn\u00edky. Ty se…","datePublished":"2020-12-22","dateModified":"2023-04-25","author":{"@type":"Person","@id":"https:\/\/www.amateto.cz\/author\/#Person","name":"","url":"https:\/\/www.amateto.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/04053961f5a3d2af1f56d865c7fc774bb6a80b9754b2f4c57fa4f8cefa253bd4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/04053961f5a3d2af1f56d865c7fc774bb6a80b9754b2f4c57fa4f8cefa253bd4?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"amateto.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.amateto.cz\/wp-content\/uploads\/clanek3_10.jpg","url":"https:\/\/www.amateto.cz\/wp-content\/uploads\/clanek3_10.jpg","height":0,"width":0},"url":"https:\/\/www.amateto.cz\/mohou-byt-pr-clanky-skodlive\/","wordCount":426,"articleBody":"   Nen\u00ed pochyb o tom, \u017ee ka\u017ed\u00e1 firma chce p\u0159edev\u0161\u00edm vyd\u011blat pen\u00edze. A k tomu pou\u017e\u00edv\u00e1 nejr\u016fzn\u011bj\u0161\u00ed metody propagace, kter\u00e9 maj\u00ed p\u0159il\u00e1kat nov\u00e9 z\u00e1kazn\u00edky. Ty se \u010dasto vol\u00ed podle c\u00edlov\u00e9 skupiny a tak\u00e9 produkt\u016f dan\u00e9 firmy.Mezi laickou ve\u0159ejnost\u00ed je samoz\u0159ejm\u011b zdaleka nejzn\u00e1m\u011bj\u0161\u00ed reklama, a\u0165 u\u017e televizn\u00ed, internetov\u00e1, tiskov\u00e1 nebo jin\u00e1. Av\u0161ak zdaleka ne v\u0161echny jsou tak p\u0159\u00edm\u00e9. Jednou z t\u011bch, kter\u00e9 se na prvn\u00ed pohled jako propagace netv\u00e1\u0159\u00ed, jsou i PR \u010dl\u00e1nky SEOLight.V podstat\u011b se jedn\u00e1 o reklamn\u00ed \u010dl\u00e1nky uve\u0159ejn\u011bn\u00e9 v tiskovin\u00e1ch, kter\u00e9 se tv\u00e1\u0159\u00ed jako b\u011b\u017en\u00e1 sou\u010d\u00e1st on\u011bch novin \u010di \u010dasopisu. Mohou m\u00edt podobu klasick\u00e9ho \u010dl\u00e1nku, ale tak\u00e9 rozhovoru. C\u00edlem je, aby \u010dten\u00e1\u0159 nepoznal, \u017ee se jedn\u00e1 o reklamu a aby si tedy myslel, \u017ee jeho obl\u00edben\u00e1 tiskovina dan\u00fd produkt doporu\u010duje.Samoz\u0159ejm\u011b by takov\u00e9to jedn\u00e1n\u00ed mohlo b\u00fdt ozna\u010deno jako klam\u00e1n\u00ed z\u00e1kazn\u00edk\u016f. Proto je ze z\u00e1kona povinn\u00e9 takov\u00e9to \u010dl\u00e1nky ozna\u010dovat. Nej\u010dast\u011bji se pou\u017e\u00edvaj\u00ed slova \u201epublic relation\u201c \u010di \u201eplacen\u00e1 inzerce\u201c. Ty mus\u00ed b\u00fdt um\u00edst\u011bny tak, aby bylo jasn\u00e9, \u017ee pat\u0159\u00ed k onomu \u010dl\u00e1nku.To je sice v po\u0159\u00e1dku, ale ji\u017e nen\u00ed specifikov\u00e1no, jak m\u00e1 b\u00fdt onen n\u00e1pis velk\u00fd, ani kde p\u0159esn\u011b m\u00e1 b\u00fdt um\u00edst\u011bn. Proto b\u00fdv\u00e1 \u010dasto nati\u0161t\u011bn podstatn\u011b men\u0161\u00edm p\u00edsmem, kter\u00e9 maj\u00ed slabozrac\u00ed lid\u00e9 probl\u00e9m p\u0159e\u010d\u00edst, n\u011bkde na nen\u00e1padn\u00e9m m\u00edst\u011b na okraji str\u00e1nky. Tak je vyhov\u011bno z\u00e1konu a alespo\u0148 \u010d\u00e1ste\u010dn\u011b zachov\u00e1na \u00fa\u010dinnost on\u011bch \u010dl\u00e1nk\u016f.Samoz\u0159ejm\u011b i z celkov\u00e9ho textu jde poznat, \u017ee se jedn\u00e1 o propagaci. Obvykle se tam vychvaluje jeden konkr\u00e9tn\u00ed v\u00fdrobek \u010di firma, a ty jsou tam v\u017edy uvedeny cel\u00fdm sv\u00fdm n\u00e1zvem. Tyto reklamy v\u0161ak c\u00edl\u00ed na tu m\u00e9n\u011b inteligentn\u00ed \u010di star\u0161\u00ed vrstvu populace, kter\u00e1 si toho, \u017ee se jedn\u00e1 o reklamu, nev\u0161imne.Ot\u00e1zkou je, zda nem\u016f\u017ee b\u00fdt takov\u00e9 jedn\u00e1n\u00ed \u0161kodliv\u00e9. Koneckonc\u016f, firmy, kter\u00e9 tento zp\u016fsob propagace vyu\u017e\u00edvaj\u00ed, obvykle nab\u00edzej\u00ed produkty jako pr\u00e1\u0161ky na hubnut\u00ed \u010di \u010disti\u010dky a ioniz\u00e1tory vzduchu, kter\u00e9 u\u017e ze sv\u00e9 podstaty nemaj\u00ed \u017e\u00e1dn\u00fd \u00fa\u010dinek. Proto bychom se m\u011bli m\u00edt na pozoru a varovat i na\u0161e p\u0159\u00edbuzn\u00e9, a\u0165 zbyte\u010dn\u011b nevyhazuj\u00ed pen\u00edze.                                                                                                                                                                                                                                                                                                                                                                                                  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